LED outdoor lighted signs are a common site in many business districts. The technology has advanced rapidly in the last decade and yet many remain unsure of the basic aspects of these modern advertising wonders.

LED is an abbreviation for Light Emitting Diode. This is a very energy-efficient and low-heat type of light display system which can be easily controlled by computer, making it convenient and cost efficient.

The technology is changing quickly, but essentially there are four types of LED signs on the market: Monochrome, Grayscale, Color, and Video. Each of them has distinct advantages and variables. Buyers have many options when selecting an LED sign that fits their business's advertising needs.

Monochrome is the first LED sign technology made available on the marketplace. Originally in red, more recent innovations find that amber is a better color for cutting through fog and smog, has better clarity, and can be made brighter. Monochrome LED signs are used for text advertising.  There are a number of effects available, and the moving print makes for a compelling sign.

Grayscale LED Signs are not black and white as the name might suggest. The grayscale LED message center displays its images with 256 shades and intensities of amber or red. With a grayscale LED sign, animated images can be displayed on the screen as well as customized text. Offering a significantly lower cost and greater reliability than color LED systems, the grayscale LED message center is a popular choice.

Full color LED displays are the latest technology, and are impressive.  The technology is complicated but owning a full color sign puts little stress on the business as LED signs are considered low maintenance signs. The more cost effective versions display 64,000 colors within the RGB spectrum (colors made by combining red, green and blue.) This type of full color LED sign is good for moving animations, creative text, and other similar business advertisement. 

Another option in color LED displays is the high-density, high-power 16. 7 million color RGB display. This allows full-color video presentation to be displayed, often on a building or billboard.  These video billboards are recently gaining popularity now that they are more affordable and have tracked sales results. Highly impressive and extremely eye-catching, this state of the art technology is the best business advertising. Some interesting uses have included live event coverage, images of actual products on sale, animated graphic advertisements, and more. Video billboards are amongst the most expensive, but are also the most effective way to increase consumer sales.  This new LED sign technology is the latest improvement on static billboard advertising.

The future of signs and advertising is in moving animated displays, presented by LED signs. With so many advanced options to choose from, there is no reason to be limited by the disadvantages of a static image. Contact United LED Displays to discuss your business advertising needs.


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